The high street chain has just announced its worst sales figures for more than three years.

But it has four secret weapons to help win back customers – Gary Barlow, 37, Mark Owen, 36, Jason Orange, 38, and Howard Donald, 40.

Bosses at M&S hope the comeback kings will give them the boost they need to beat the credit crunch.

The lads will join M&S babes Myleene Klass, 30, Lily Cole, 20, Erin O’Connor, 30, Twiggy, 59, and Noémie Lenoir, 29, in their festive ads.

The sexy manband modelled M&S menswear last year and it is hoped they will give the store a sales boost after a 6.1% slump.

An insider said: “Getting Take That to star in the Christmas campaign is likely to give M&S a huge lift.

“They have felt the pinch of the credit crunch but the band are amazingly popular and will generate a real buzz about the stores.

Bosses will just have to Pray that they help send sales soaring!”

The band have been signed up amid gloomy forecasts predicting a tough festive season.

Analysts reckon this year could see one of the toughest Christmases on the high street for decades.

So stores are doing all they can to tempt customers.

Adverts have already emerged of Howard, Myleene and Noémie larking about in the snow wearing M&S clothes.

The trio can currently be seen on TV throwing snowballs as they keep warm in cosy knits.

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Take That make appearance in M&S ad

Pop favourites Take That are to feature in a home movie-style Christmas advertising campaign by Marks & Spencer.

Mark Owen, Gary Barlow, Jason Orange and Howard Donald will star alongside the retailer's leading ladies - Twiggy, Erin O'Connor, Lily Cole, Myleene Klass and Noemie Lenoir.

The ad shows the band and the models enjoying the build-up to Christmas with hot mince pies, traditional board games, a snowball fight and even a kiss beneath the mistletoe before trading gifts on Christmas Day.

Barlow said: "We were really excited to take part in the ad. It's the most anticipated thing M&S do all year and absolutely everyone looks forward to seeing it."

The soundtrack for the ad is Winter Wonderland sung by Macy Gray.

Steven Sharp, executive director of marketing at Marks & Spencer, said: "This ad includes everything we all love about Christmas from getting together with family and friends to eating mince pies, playing games and, the highlight of the day, giving and receiving presents.

"This year the footage was so good that we've actually put an extended version on our website so you can enjoy even more of it."

The TV ad will launch during the Coronation Street commercial break on Wednesday and will run until December 14.