The new game is set in the Mojave Desert and features a 3D racing environment. Williams appears riding through the desert on a classic motorcycle, with an option to compete in a buggy race with a course modeled after Robbie's own private track. The game also features songs from his latest album and commentary from the singer himself.

The game is being launched through Artificial Life and ie:music. The game retails at $2.99 on the App Store.

"ie:music is thrilled to be working with Artificial Life on Robbie Williams' first ever App and look forward to many more ventures and collaborations in this field as we search for interesting ways to connect with existing and new audiences," said Tim Clark, MD of ie:music Ltd.

"We are excited to work closely with Robbie Williams to develop his first iPhone game which captures his sense of adventure. We greatly appreciate Robbie's creative input and support for the game. Fans around the globe have enjoyed singing and dancing to his songs and watching him perform throughout his amazing career; we are pleased that with this game we can now offer them a whole new way to appreciate and interact with this esteemed artist," said Eberhard Schoneburg, CEO of Artificial Life, Inc.

Read more: http://www.allheadlinenews.com/article....MpvpdHz

The release of the game, [[xref: http://itunes.com/app/robbiewilliamsracing |Robbie Williams Racing]], coincides with the release of William’s new album Reality Killed The Video Star.

Available for the iPhone and iPod touch, the game features a 3D racing environment through the Mojave Desert , the setting of Williams’ recent Bodies video in which he appears riding through the desert on a classic motorcycle.

Players can also choose to compete in a buggy race with a course modelled after Williams’ own private track. And they can listen to the star’s latest songs and game commentary from the star himself.

The game functions as a cross promotional tool, linking back to iTunes so players can buy the album. It was developed by LA-based mobile games publisher, Artificial Life.
http://www.computerworld.com.au/article....p_store

No, I wasn't dreaming. The singer has brought out a cool new iPhone and iPod app called Robbie Williams Racing.

It's something we will see a lot more of as music artists find new ways to market tunes.

More importantly, it's rubber-burning good fun.

You get to race Robbie on his motorbike across the Californian desert like in the video for Bodies.

Or you can race him in a buggy on the private track he had in his English mansion in Wiltshire (which is on the market).

The further you get through the Ј1.79 game, the more remixes, videos and photos of Robbie you can unlock. There's also commentary from Robbie as you race.

Hopefully other celebs will follow suit and make their own apps and games.

TIGER WOODS' missus could have a game where you smash his car up.

Or ROD STEWART could release a train simulator. There's no end to the fun.

Read more: http://www.thesun.co.uk/sol....YiJmhCd

The release of the game, [[xref: http://itunes.com/app/robbiewilliamsracing |Robbie Williams Racing]], coincides with the release of William’s new album Reality Killed The Video Star.

Available for the iPhone and iPod touch, the game features a 3D racing environment through the Mojave Desert , the setting of Williams’ recent Bodies video in which he appears riding through the desert on a classic motorcycle.

Players can also choose to compete in a buggy race with a course modelled after Williams’ own private track. And they can listen to the star’s latest songs and game commentary from the star himself.

The game functions as a cross promotional tool, linking back to iTunes so players can buy the album. It was developed by LA-based mobile games publisher, Artificial Life.
http://www.computerworld.com.au/article....p_store

Artificial Life and ie:music are proud to present the award-winning British singer-songwriter in his first ever app for the iPhone and iPod touch that coincides with Robbie Williams’ chart topping new album, Reality Killed The Video Star.

The new game features a 3D racing environment through the Mojave Desert, matching the setting from Robbie’s recently released Bodies video in which he appears riding through the desert on a classic motorcycle. ROBBIE WILLIAMS RACING also contains the option to compete in buggy race with a course modeled after Robbie’s own private track. As players speed through the heart-pounding tracks in the game they can listen to the star’s latest songs and hear in game commentary from the star himself

Game features:
• In-game versions of Bodies and Difficult For Weirdo’s from “Reality Killed The Video Star”
• Various in-game remixes of Bodies
• Photos and behind-the-scenes videos
• Cross-linkage to Robbie’s album for purchase
• In-game comments from Robbie Williams
• 3D racing environments in the Mojave Desert and on Robbie’s private track
• Ability to share best times with friends on Facebook and battle for the best lap times on global leaderboards

For more details about the ROBBIE WILLIAMS RACING iPhone game, please visit: http://www.botme.com. The game is now live on the Apple App Store and is available for purchase at: http://itunes.com/app/robbiewilliamsracing

“ie:music is thrilled to be working with Artificial Life on Robbie Williams’ first ever App and look forward to many more ventures and collaborations in this field as we search for interesting ways to connect with existing and new audiences,” said Tim Clark, MD of ie:music Ltd.

“We are excited to work closely with Robbie Williams to develop his first iPhone game which captures his sense of adventure. We greatly appreciate Robbie’s creative input and support for the game. Fans around the globe have enjoyed singing and dancing to his songs and watching him perform throughout his amazing career; we are pleased that with this game we can now offer them a whole new way to appreciate and interact with this esteemed artist,” said Eberhard Schoneburg, CEO of Artificial Life, Inc.
http://www.mobilegamefaqs.com/newsstory.php?id=2750